COURSE INTRODUCTION AND APPLICATION INFORMATION

Course Name
Visual Literacy
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
GEAR 216
Fall/Spring
3
0
3
5
Prerequisites
None
Course Language
English
Course Type
Service Course
Course Level
First Cycle
Mode of Delivery -
Teaching Methods and Techniques of the Course Discussion
Q&A
Critical feedback
Lecture / Presentation
Course Coordinator -
Course Lecturer(s)
Assistant(s) -
Course Objectives This course is designed to provide visual literacy skills for students who do not have formal visual art or graphic design training but recognize the important potential of visual decisions in their work in order to effectively find, interpret, evaluate, use, and create images and visual media.
Learning Outcomes The students who succeeded in this course;
  • define the basics of graphic design elements.
  • analyze visual information.
  • explain the creative design process.
  • critique visual art and design elements and style.
  • use the basics of graphic design principles for projects.
Course Description This course provides students who are new to the principles of visual design with the practical knowledge, critical skills and confidence to effectively express their ideas visually. Throughout the semester, an overview of the tools and techniques to convey an idea, communicate a message, and influence an experience will be presented, discussed, and applied.
Related Sustainable Development Goals

 



Course Category

 Core Courses
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Required Materials
1 Course introduction
2 What is Visual literacy? How we see Anne Marie Seward Barry, Visual intelligence: perception, image, and manipulation in visual communication. Chapter 1
3 The Language of Images Visual elements of art 1 Anne Marie Seward Barry, Visual intelligence: perception, image, and manipulation in visual communication. Chapter 1,2
4 The Language of Images Visual elements of art 2 Anne Marie Seward Barry, Visual intelligence: perception, image, and manipulation in visual communication. Chapter 1,2
5 Sensual and perceptual of visual literacy 1 Anne Marie Seward Barry, Visual intelligence: perception, image, and manipulation in visual communication. Chapter 3
6 Sensual and perceptual of visual literacy 2 Anne Marie Seward Barry, Visual intelligence: perception, image, and manipulation in visual communication. Chapter 3
7 Advertising Images: Ads as Gestalts Anne Marie Seward Barry, Visual intelligence: advertising Images: Ads as Gestalts Chapter 6, 7
8 Midterm
9 Principles of visual communication Robin Landa, Advertising by design: creating visual communications with graphic impact. Chapter 7, 8
10 Typography Robin Landa, Advertising by design: creating visual communications with graphic impact. Chapter 7, 8, 9
11 Composition and layout Robin Landa, Advertising by design: creating visual communications with graphic impact. Chapter 7, 8, 9
12 Brand and Branding 1 Alina Wheeler, Designing brand identity: an essential guide for the entire branding, Chapter 1-2
13 Brand and Branding 2 Alina Wheeler, Designing brand identity: an essential guide for the entire branding, Chapter 3-4.
14 Visual literacy Wrapping up the semester
15 Review of the Semester
16 Final Exam
Course Notes/Textbooks

Alina Wheeler(2009), Designing brand identity: an essential guide for the entire branding.  ISBN 978-0-470-40142-2.

Anne Marie Seward Barry (1997), Visual intelligence: perception, image, and manipulation in visual communication. ISBN 0-7914-3436-2

Robin Landa (2004), Advertising by design: creating visual communications with graphic impact ISBN 0-471-42897-3

Robin Landa (2010) Advertising by design: Generating and Designing Creative Ideas Across Media 2nd edition ISBN 978-0-470-36268-6
Judith Wilde, Richard Wilde (1991) Visual literacy: a conceptual approach to graphic problem-solving. ISBN 0-8230-5620-1.
Suggested Readings/Materials

Andrew Faulkner (2018) Adobe Photoshop CC Classroom in a Book. ISBN-13 : 978-0135261781.

Bob Gill (2003). Graphic Design as a Second Language. Images Publishing Group. ISBN-13 : 978-1920744397.

Catharine Slade-Brooking (2016), Creating a Brand Identity. Laurence King. ISBN-13 : 978-1780675626

Ellen Lupton and Jennifer Cole Phillips, (2015). Graphic design. the new basics, Princeton. ISBN-13 : 978-1616893323

Ellen Lupton  (2010), Thinking with type: A critical guide for designers, writers, editors and students. PRINCETON ARCHITECTURAL PRESS. ISBN-13 : 978-1568989693.

Erik Spiekermann  (2002), Stop Stealing Sheep & Find Out How Type Works. Adobe PR. ISBN-13 : 978-0201703399

https://www.colormatters.com/

Gavin Ambrose, Paul Harris & Nigel Ball (2019), The Fundamentals of Graphic Design. Bloomsbury Visual Arts. ISBN-13 : 978-1474269971.

Olga Gutierrez de la roza, An Eye For Color. Collins. ISBN-13 : 978-0061210068.

 

Richard Poulin. Graphic design and architecture, a 20th century historya guide to type, image, symbol, and visual storytelling in the modern world.  ISBN 1610586336 (electronic bk.)

Snezana Ristevska Jovanovska, BRAND AND BRANDING STRATEGIES ISSN(Print):1857-8152.

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
1
15
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
1
40
Presentation / Jury
Project
Seminar / Workshop
Oral Exam
Midterm
1
15
Final Exam
1
30
Total

Weighting of Semester Activities on the Final Grade
3
70
Weighting of End-of-Semester Activities on the Final Grade
1
30
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Course Hours
(Including exam week: 16 x total hours)
16
3
48
Laboratory / Application Hours
(Including exam week: 16 x total hours)
16
Study Hours Out of Class
14
2
28
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
1
24
Presentation / Jury
Project
Seminar / Workshop
Oral Exam
Midterms
1
15
Final Exams
1
35
    Total
150

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
 Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

Successfully applies theoretical and practical knowledge and skills in Gastronomy and Culinary Arts
2

Carries best practices in terms of work and food security, safety and hygiene in food production
3

Appreciates, evaluates and makes decisions regarding to visual, textual and nutritional data with respect to food production and presentation
4

Recognizes and evaluates the impact of gastronomy on culture and society
5

Assumes responsibility for solving complex problems that may occur in the field of Gastronomy and Culinary Arts, both individually and as a team member
6

Evaluates the knowledge and skills acquired in the field of Gastronomy and Culinary Arts with a critical approach and effectively communicate their ideas and suggestions for solutions in written and oral form.
7

Possesses necessary knowledge and skills in relevant fields such as gastronomy, design, law and management and effectively apply them to the practice of Culinary Arts
8

Uses the technological tools related to Gastronomy and Culinary Arts effectively
9

Updates and improve the knowledge, skills and competencies related to Gastronomy and Culinary Arts with lifelong learning awareness and sustainability with an ethical approach
10

Collects data in the areas of Gastronomy and Culinary Arts and communicate with colleagues in a foreign language. (European Language Portfolio Global Scale”, Level B1)
11

Speaks a second foreign at a medium level of fluency efficiently
12

Relates the knowledge gained through the history of humanity to the field of expertise

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest